London’s New Year’s Day Parade


KM manages a global operation for London’s traditional turn of year celebration which has seen London’s New Year’s Day Parade emerge as one of the greatest street spectaculars in the World.


Dan Kirkby – the event’s Communications Director, oversees media and sponsorship matter including live domestic and international Television coverage featured on more than 500 TV stations.


The 30th Anniversary event attracted more than 560,000 spectators to the streets of the West End The 2012 event was a fitting overture for London’s epic Olympic year and 2017 aims to be even better.