Life Begins at 60


For sixty years the IAM RoadSmart (Institute of Advanced Motorists) has provided unerring solace, information and advice to UK motorists and riders and has become the largest and most influential charity that assists and protects road users in the country.

IAM RoadSmart is the new name for the Institute of Advance Motorists (IAM) as of today. The change will unify the charity with it’s subsidiaries IAM Drive & Survive, Professional Driver Services and Driver Retraining Academy.

The rebrand is the result of extensive research which highlighted a number of key finishing. Firstly, drivers’ biggest concern is actually other drivers. Safety and furl efficiency came out as the biggest motivators for younger drivers to take further training while insurance continues to be the most effective incentive.

For forty per cent of mums and grandmothers, becoming more confident driving to unfamiliar places was described as a way they’d like to improve and while on-road training continues to be important for professional drivers, online courses are preferred by consumers .Time is also of the essence – the majority of consumers would rather training takes less than two hours.

IAM RoadSmart’s chief executive officer, Sarah Sillars OBE said: “The most important thing for the majority of drivers and riders is getting from A to B with as little hassle as possible. The daily commute, travelling to a business meeting, or the drive to the shops, can be made so much more enjoyable with just a bit more awareness of the challenges on the road ahead. This is where IAM RoadSmart comes in.

We’ve been around for 60 years and in that time roads, vehicles and distractions have changed , in same cases, beyond all recognition. To ensure we are in a position to support Britain’s road users for the next 60 years, we’ve invested significantly into researching the needs of today’s drivers and riders.”

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