London’s New Year’s Day Parade in 2016 has enjoyed a wealth of world media coverage.
LNYDP is one of the great street spectaculars in the greatest city on earth. After three decades of increasing success, the turn of year event has become a Global Media Phenomenon.
Since Joining the team, Kirkby Monahan has ‘transformed the image and status of LNYDP’ and this year the KM team have harvested a bumper crop of clippings.
The turn of year event was featured in:
- 579 Stories / Items / Interviews
- 188 Broadcast Pieces
- 10 Hours TV
- 232 New Sites
- 46 Magazines
- 74 Regional Paper Stories
- 27 National Paper Stories
Further more LNYDP accumulated a UK Media Valuation of £2,710,589 and a Combined circulation / viewer / listenership of 286,189,605.